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When designing a promotional poster for musicians it is necessary to keep the type of audience in mind while setting off all creative cylinders! This poster was constructed for electronic artists which is why it is in itself, electric. The colors are contrasting and edgy to emulate the high vibration of sounds that electronic music expels.
The typography is placed in thirds to compel the viewer to move their eye all around the poster. The overall goal was to create a poster that was abstractly minimalistic in comparison to all of the visually overwhelming and cliche electronic posters out there (ie. collages of flowers, headphones, and half naked women). A breath of fresh, colorfully, vivacious air was in order.