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Amnesty International asked my UCD class to design their promotional material for the 2012 conference in Denver. We were all asked to come up with three iterations of a logo for this conference, these are mine. They all represent strength and are bold in nature to reflect Amnesty’s cause for equal human rights. For the first logo, I chose the image of a buffalo to represent both Colorado and strength as a whole, while the circle around it represents a continuous unity. The second logo emulates pipes (connectedness and a metaphor for vocal cords) through typography; the last logo shows the strength of rising up through one’s voice.
Amnesty International is a global movement of people fighting injustice and promoting human rights.
“We work to protect people wherever justice, freedom, truth and dignity are denied. Currently the world’s largest grassroots human rights organization, we investigate and expose abuses, educate and mobilize the public, and help transform societies to create a safer, more just world. We received the Nobel Peace Prize for our life-saving work.” —Amnesty International