My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
Kohler Generators • Senior Product Designer •
2025
Operating under the iconic KOHLER brand name to challenge a competitor holding 70% of the market, Rehlko consolidated a fragmented footprint of multiple microsites into a single platform. We restructured the information architecture and designed a flexible Contentful component system to transform these disparate sites into a formidable lead-generation engine. This unified experience dramatically streamlines the user journey, effortlessly bridging the gap between buyers and dealers.
The Challenge
How to unify a fragmented digital footprint to take on the market leader.
Facing a dominant competitor, KOHLER needed to rapidly elevate brand awareness and establish unmatched credibility in the backup home energy market. However, their existing digital landscape was scattered across multiple microsites, which diluted their domain authority and disrupted the user journey. The mission was clear: consolidate these disparate sites into a single, modernized platform that could seamlessly guide potential buyers down the sales funnel, connect them with local dealers, and serve as a powerful engine for lead generation.
The Approach
A foundation built on deep discovery and flexible, modular design.
DEPT launched the project with a rigorous discovery phase driven by SME questionnaires, comprehensive audits, and competitor analysis. To ensure a seamless user experience, we overhauled the information architecture and validated a redesigned site map through treejack testing. Our content strategy then utilized purposeful mapping to translate page layouts into responsive, high-fidelity UI/UX designs. By building these as flexible, modular components within Contentful, we gave the Rehlko team the ultimate freedom to easily edit content, create new pages, and adapt to market needs on the fly.
The Result
A unified, formidable digital asset built for market growth.
The newly launched website marks a massive leap forward in KOHLER’s digital footprint. By uniting their scattered microsites into one cohesive, modern destination, the platform dramatically improves user engagement and effortlessly bridges the gap between buyers and dealers. The flexible Contentful framework ensures the site remains fresh and responsive to ongoing market demands. With enhanced navigation and a frictionless user experience, the new site not only drives increased lead generation but firmly positions KOHLER Generators as a formidable contender ready to capture greater market share.
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
Kohler Generators • Senior Product Designer •
2025
Operating under the iconic KOHLER brand name to challenge a competitor holding 70% of the market, Rehlko consolidated a fragmented footprint of multiple microsites into a single platform. We restructured the information architecture and designed a flexible Contentful component system to transform these disparate sites into a formidable lead-generation engine. This unified experience dramatically streamlines the user journey, effortlessly bridging the gap between buyers and dealers.
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
The Challenge
How to unify a fragmented digital footprint to take on the market leader.
Facing a dominant competitor, KOHLER needed to rapidly elevate brand awareness and establish unmatched credibility in the backup home energy market. However, their existing digital landscape was scattered across multiple microsites, which diluted their domain authority and disrupted the user journey. The mission was clear: consolidate these disparate sites into a single, modernized platform that could seamlessly guide potential buyers down the sales funnel, connect them with local dealers, and serve as a powerful engine for lead generation.
The Approach
A foundation built on deep discovery and flexible, modular design.
DEPT launched the project with a rigorous discovery phase driven by SME questionnaires, comprehensive audits, and competitor analysis. To ensure a seamless user experience, we overhauled the information architecture and validated a redesigned site map through treejack testing. Our content strategy then utilized purposeful mapping to translate page layouts into responsive, high-fidelity UI/UX designs. By building these as flexible, modular components within Contentful, we gave the Rehlko team the ultimate freedom to easily edit content, create new pages, and adapt to market needs on the fly.
The Result
A unified, formidable digital asset built for market growth.
The newly launched website marks a massive leap forward in KOHLER’s digital footprint. By uniting their scattered microsites into one cohesive, modern destination, the platform dramatically improves user engagement and effortlessly bridges the gap between buyers and dealers. The flexible Contentful framework ensures the site remains fresh and responsive to ongoing market demands. With enhanced navigation and a frictionless user experience, the new site not only drives increased lead generation but firmly positions KOHLER Generators as a formidable contender ready to capture greater market share.
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
Kohler Generators • Senior Product Designer •
2025
Operating under the iconic KOHLER brand name to challenge a competitor holding 70% of the market, Rehlko consolidated a fragmented footprint of multiple microsites into a single platform. We restructured the information architecture and designed a flexible Contentful component system to transform these disparate sites into a formidable lead-generation engine. This unified experience dramatically streamlines the user journey, effortlessly bridging the gap between buyers and dealers.
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
The Challenge
How to unify a fragmented digital footprint to take on the market leader.
Facing a dominant competitor, KOHLER needed to rapidly elevate brand awareness and establish unmatched credibility in the backup home energy market. However, their existing digital landscape was scattered across multiple microsites, which diluted their domain authority and disrupted the user journey. The mission was clear: consolidate these disparate sites into a single, modernized platform that could seamlessly guide potential buyers down the sales funnel, connect them with local dealers, and serve as a powerful engine for lead generation.
The Approach
A foundation built on deep discovery and flexible, modular design.
DEPT launched the project with a rigorous discovery phase driven by SME questionnaires, comprehensive audits, and competitor analysis. To ensure a seamless user experience, we overhauled the information architecture and validated a redesigned site map through treejack testing. Our content strategy then utilized purposeful mapping to translate page layouts into responsive, high-fidelity UI/UX designs. By building these as flexible, modular components within Contentful, we gave the Rehlko team the ultimate freedom to easily edit content, create new pages, and adapt to market needs on the fly.
The Result
A unified, formidable digital asset built for market growth.
The newly launched website marks a massive leap forward in KOHLER’s digital footprint. By uniting their scattered microsites into one cohesive, modern destination, the platform dramatically improves user engagement and effortlessly bridges the gap between buyers and dealers. The flexible Contentful framework ensures the site remains fresh and responsive to ongoing market demands. With enhanced navigation and a frictionless user experience, the new site not only drives increased lead generation but firmly positions KOHLER Generators as a formidable contender ready to capture greater market share.
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer
My Role
My Focus: Product Design, Visual Direction, Strategy, Testing, & Design System
The Creative Team
Team: 1 Creative Driector & 1 Visual Designer