2023
Visual Direction, Strategy, Testing, & UX/UI
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
Visual Direction, Strategy, Testing, & UX/UI
2023
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
Visual Direction, Strategy, Testing, & UX/UI
2023
+16%
Conversion rate
+12%
Average order value
+30%
Revenue per visitor
+7.6%
Revenue
The Challenge
How to revitalize an e-commerce experience to boost direct-to-consumer sales.
The primary objective was to drive a B2C sales evolution through a comprehensive website overhaul that enhanced SEO and prioritized a frictionless user experience. PetSafe needed an electrifying online presence that guided customers through a tailored e-commerce funnel. The challenge lay in balancing industry-leading technical enhancements, intuitive navigation, and robust product education, all while staying perfectly true to PetSafe’s established brand identity.
The Approach
A mobile-first strategy driven by deep stakeholder collaboration.
To streamline the user journey and maximize B2C conversions, we prioritized a mobile-first design approach executed through an Agile and Scrum framework. DEPT launched a comprehensive discovery phase—featuring targeted SME interviews and an immersive two-day stakeholder design workshop—to deeply understand the competitive landscape, existing site challenges, e-commerce best practices, and the client's core needs.
The Result
A modernized shopping experience delivered on a demanding timeline.
Despite an exceptionally tight deadline, we successfully rejuvenated PetSafe's e-commerce revenue stream by delivering a highly refined, contemporary shopping experience. The modernized platform has already driven remarkable improvements in SEO, technical performance, and direct-to-consumer sales. Additionally, the transition to a new, streamlined content management system provided an immediate productivity boost for PetSafe's internal content managers.
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
2023
Visual Direction, Strategy, Testing, & UX/UI
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
Visual Direction, Strategy, Testing, & UX/UI
2023
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
Visual Direction, Strategy, Testing, & UX/UI
2023
+16%
Conversion rate
+12%
Average order value
+30%
Revenue per visitor
+7.6%
Revenue
The Challenge
How to revitalize an e-commerce experience to boost direct-to-consumer sales.
The primary objective was to drive a B2C sales evolution through a comprehensive website overhaul that enhanced SEO and prioritized a frictionless user experience. PetSafe needed an electrifying online presence that guided customers through a tailored e-commerce funnel. The challenge lay in balancing industry-leading technical enhancements, intuitive navigation, and robust product education, all while staying perfectly true to PetSafe’s established brand identity.
The Approach
A mobile-first strategy driven by deep stakeholder collaboration.
To streamline the user journey and maximize B2C conversions, we prioritized a mobile-first design approach executed through an Agile and Scrum framework. DEPT launched a comprehensive discovery phase—featuring targeted SME interviews and an immersive two-day stakeholder design workshop—to deeply understand the competitive landscape, existing site challenges, e-commerce best practices, and the client's core needs.
The Result
A modernized shopping experience delivered on a demanding timeline.
Despite an exceptionally tight deadline, we successfully rejuvenated PetSafe's e-commerce revenue stream by delivering a highly refined, contemporary shopping experience. The modernized platform has already driven remarkable improvements in SEO, technical performance, and direct-to-consumer sales. Additionally, the transition to a new, streamlined content management system provided an immediate productivity boost for PetSafe's internal content managers.
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
2023
Visual Direction, Strategy, Testing, & UX/UI
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
Visual Direction, Strategy, Testing, & UX/UI
2023
PetSafe's New Digital Journey: Website Uplift, Migration, and Modernization.
Visual Direction, Strategy, Testing, & UX/UI
2023
+16%
Conversion rate
+12%
Average order value
+30%
Revenue per visitor
+7.6%
Revenue
The Challenge
How to revitalize an e-commerce experience to boost direct-to-consumer sales.
The primary objective was to drive a B2C sales evolution through a comprehensive website overhaul that enhanced SEO and prioritized a frictionless user experience. PetSafe needed an electrifying online presence that guided customers through a tailored e-commerce funnel. The challenge lay in balancing industry-leading technical enhancements, intuitive navigation, and robust product education, all while staying perfectly true to PetSafe’s established brand identity.
The Approach
A mobile-first strategy driven by deep stakeholder collaboration.
To streamline the user journey and maximize B2C conversions, we prioritized a mobile-first design approach executed through an Agile and Scrum framework. DEPT launched a comprehensive discovery phase—featuring targeted SME interviews and an immersive two-day stakeholder design workshop—to deeply understand the competitive landscape, existing site challenges, e-commerce best practices, and the client's core needs.
The Result
A modernized shopping experience delivered on a demanding timeline.
Despite an exceptionally tight deadline, we successfully rejuvenated PetSafe's e-commerce revenue stream by delivering a highly refined, contemporary shopping experience. The modernized platform has already driven remarkable improvements in SEO, technical performance, and direct-to-consumer sales. Additionally, the transition to a new, streamlined content management system provided an immediate productivity boost for PetSafe's internal content managers.