My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
Team: 2 Creative Directors & 1 Product Designer
OneDigital • Senior Product Designer •
2025–2026
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
The Challenge
How to unify a fragmented brand and transform a static website into a dynamic growth engine.
Rapid expansion through mergers and acquisitions had left the company with a fragmented brand story and low awareness of their full service offerings. Consequently, a lack of personalization made it difficult for prospects and clients to discover and connect with the exact solutions they needed.
The Approach
Our strategy focused on transforming the OneDigital website from a content brochure into a strategic sales tool.
We began with an experience audit and strategic review to identify key opportunities for growth. To modernize OneDigital’s digital brand and unify their services under one holistic umbrella, we restructured the entire user journey around three core personas: The Explorer, The Builder, and The Seeker. Furthermore, we merged repetitive content to enhance scannability, personalized the experience based on user interactions, and established trust through strategic testimonials and statistics.
The Result
We successfully launched OneDigital's new scalable digital asset, featuring customized, personalized content and strategically placed trust signals that seamlessly connect clients to the exact services and people they need.
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
2025–2026
Team: 2 Creative Directors & 1 Product Designer
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
Team: 2 Creative Directors & 1 Product Designer
2025–2026
OneDigital • Senior Product Designer •
2025–2026
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
Team: 2 Creative Directors & 1 Product Designer
The Challenge
How to unify a fragmented brand and transform a static website into a dynamic growth engine.
Rapid expansion through mergers and acquisitions had left the company with a fragmented brand story and low awareness of their full service offerings. Consequently, a lack of personalization made it difficult for prospects and clients to discover and connect with the exact solutions they needed.
The Approach
Our strategy focused on transforming the OneDigital website from a content brochure into a strategic sales tool.
We began with an experience audit and strategic review to identify key opportunities for growth. To modernize OneDigital’s digital brand and unify their services under one holistic umbrella, we restructured the entire user journey around three core personas: The Explorer, The Builder, and The Seeker. Furthermore, we merged repetitive content to enhance scannability, personalized the experience based on user interactions, and established trust through strategic testimonials and statistics.
The Result
We successfully launched OneDigital's new scalable digital asset, featuring customized, personalized content and strategically placed trust signals that seamlessly connect clients to the exact services and people they need.
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
2025–2026
Team: 2 Creative Directors & 1 Product Designer
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
Team: 2 Creative Directors & 1 Product Designer
2025–2026
OneDigital • Senior Product Designer •
2025–2026
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
Team: 2 Creative Directors & 1 Product Designer
The Challenge
How to unify a fragmented brand and transform a static website into a dynamic growth engine.
Rapid expansion through mergers and acquisitions had left the company with a fragmented brand story and low awareness of their full service offerings. Consequently, a lack of personalization made it difficult for prospects and clients to discover and connect with the exact solutions they needed.
The Approach
Our strategy focused on transforming the OneDigital website from a content brochure into a strategic sales tool.
We began with an experience audit and strategic review to identify key opportunities for growth. To modernize OneDigital’s digital brand and unify their services under one holistic umbrella, we restructured the entire user journey around three core personas: The Explorer, The Builder, and The Seeker. Furthermore, we merged repetitive content to enhance scannability, personalized the experience based on user interactions, and established trust through strategic testimonials and statistics.
The Result
We successfully launched OneDigital's new scalable digital asset, featuring customized, personalized content and strategically placed trust signals that seamlessly connect clients to the exact services and people they need.
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
2025–2026
Team: 2 Creative Directors & 1 Product Designer
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
OneDigital is a leading insurance, financial, and HR consultancy, but rapid acquisitions had left them with a fragmented digital presence. To transform their website from a passive brochure into a dynamic growth engine, we restructured the entire user journey around three core personas. By introducing scalable personalization, we unified their diverse services and seamlessly connected clients to the exact solutions they need.
My Focus: Visual Direction, Strategy, Product Design, Personalization, & Design System
Team: 2 Creative Directors & 1 Product Designer
2025–2026