OneDigital

OVERVIEW

OneDigital, a leading insurance, financial services, and HR consultancy, sought to redefine its online presence. The company needed to create a cohesive digital experience that would unify its diverse business units and streamline the user journey.

2025–2026

Role / Product Design & Visual Direction

The project

Challenge / How to unify a fragmented brand and transform a static website into a dynamic growth engine.

OneDigital faced significant business challenges, including a lack of clarity in their brand story and a website that failed to adequately serve as a strategic asset for lead generation and business expansion. The company's rapid expansion through mergers and acquisitions had convoluted its messaging, leading to low awareness of its full range of services among both clients and prospects. The website functioned more as a static brochure than a dynamic tool, hindering personalization and making it difficult for users to discover and connect with the services they needed.

Approach / Our strategy focused on transforming the OneDigital website from a content brochure into a strategic sales tool.

We began with an experience audit and strategic review to understand the site's challenges and opportunities.

Personas: The Explorer, The Builder, and The Seeker
Credibility & Trust: Testimonials and statistics on key pages to establish credibility
Streamlined Content: Merge, consolidate, and simplify lengthy or repetitive content to enhance scannability and impact.
Personalization: Customized content based on user interactions.
One Story: The approach addressed modernizing OneDigital’s digital brand and unifying their services under one wholistic umbrella.

Result / A scalable digital asset that accelerates growth by connecting prospective and current clients to relevant services, people, and content.

The project addressed core business challenges, including low brand awareness, audience segmentation issues, and a lack of lead-gen-oriented content. Enhanced navigation and intuitive features have significantly improved the user experience, setting the stage for increased lead generation. The improved user experience aims to increase lead form submissions and support the sales journey for OneDigital representatives.

image of a smartphone leaning on top of a record player

Smooth Scroll
This will hide itself!